Close
Close

Let's Create Next Big Thing

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Rovertown
App Design
Rovertown powers custom mobile apps for convenience stores.

Project
Overview

Descritpion:
Designed branded apps for convenience stores (c-stores) used by over 1 million users across 3,500+ locations in the U.S. The project aimed to enhance customer loyalty and engagement through personalized experiences and interactive features.
Date:
23, August 2024
Role:
Product Designer
Service:
App Design
Client:
Rovertown

Modular Header Layouts

To give store managers more control over how they promote offers, We designed three modular header variations: title with copy, title with icon, and title with CTA. This system allowed flexibility based on store goals. Whether to inform, prompt action, or add visual interest. The solution improved content clarity, sped up onboarding, and increased engagement with featured promos.

Coupon Builder & Redemption Settings

To support flexible promotions like BOGO deals and fuel rewards, We designed a modular offer builder that allows merchants to set redemption limits, customize visuals, and choose layout variations. The result was a scalable interface that simplified campaign creation while maintaining brand consistency across retail locations.

Store Pin Enhancements

To improve store discovery and user confidence, We redesigned the map pins to include three tiers: a clean default pin, a branded logo pin, and a version with real-time gas prices. The visual hierarchy helped users easily identify store locations, boosted engagement with the Nearby tab, and improved tap-through accuracy.

Third Party Integrations

To support partnerships with platforms like Punchh and PDI, we designed a vendor-agnostic rewards module that displays stamps, market baskets, and fuel discounts—all dynamically sourced. The flexible layout allowed seamless third-party integration while maintaining brand consistency and clarity for users.

Related
Work

Check out some of the great projects I've recently done for my glourius clients.