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Neto
Website Design
An AI platform that automates customer engagement.

Project
Overview

Descritpion:
Neto.ci is an AI-driven company specializing in "Engagement as a Service" (EaaS). Their flagship product, ANI, is a virtual sales assistant designed to deliver personalized customer interactions across various industries, including solar energy, insurance, coaching, and addiction recovery.
Date:
21 April 2025
Role:
Sr. Product Designer
Service:
Website Design
Client:
Neto

Guided Onboarding

I led the end-to-end design of Neto’s onboarding flow, streamlining a multi-step process into a guided, intuitive experience. Users move through business setup, plan selection, and scheduling with ease—thanks to clean layouts, real-time validation, and conditional logic. The final screen provides a transparent status view while they await admin setup. The result: faster setup, fewer drop-offs, and a much smoother start for our users.

Virtual Agent Builder

To simplify the creation of digital agents, we designed an intuitive interface that allows users to customize agent personality, tone, and communication channels like SMS, voice, email, and webchat. The goal was to empower non-technical users to quickly train agents that reflect their brand’s voice. This feature helped reduce onboarding time and gave clients more control over their AI support tools.

Webchat Setup

To support fully branded virtual agents, I designed a modular webchat setup tool that lets clients customize styling, naming, and behaviors like fullscreen view and AI calling. This tool allows businesses to easily match the chat experience to their brand without dev resources—streamlining deployment and improving user trust from first contact.

Human in the Loop

To ensure conversations remained helpful when AI hit its limits, I designed a flow where users are seamlessly escalated to a human agent. The interface clearly distinguishes AI vs. human responses while maintaining a consistent brand tone. This improved trust and reduced drop-offs in support interactions.

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