User Story: Seamless Gift Card Integration
As a: Gift card recipient (excited but unsure) I want: To easily redeem my gift card online without confusion or frustration So that: I can enjoy the gift and discover new products on the store.
Acceptance Criteria:
Clear visibility: Gift card redemption option is prominently displayed at checkout.
Intuitive flow: Simple steps guide me through entering the gift card code and applying it to my purchase.
Balance transparency: I can easily see the remaining balance on my gift card before and after each purchase.
Multiple uses: I can use my gift card across multiple purchases until the balance is depleted.
Flexibility: I can combine my gift card with other payment methods if the balance doesn't cover the entire purchase.
Error handling: Any errors (e.g., invalid code, insufficient balance) are clearly communicated with solutions offered.
Mobile-friendly: The entire redemption process works seamlessly on mobile devices.
Happy Path Scenario:
I browse the store and add items to my cart.
At checkout, I see a clear option to "Redeem Gift Card."
I enter the gift card code and click "Apply."
The system instantly verifies the code and displays the updated balance on my screen.
I can choose to use the entire balance or combine it with another payment method.
I complete the purchase smoothly and receive confirmation with remaining balance details.
Alternative scenarios:
Invalid code: The system clearly indicates the code is invalid and prompts me to re-enter or check for typos.
Insufficient balance: The system informs me of the remaining balance and suggests alternative payment methods.
Mobile checkout: The experience is intuitive and optimized for smaller screens.
Overall:
Integrating gift cards should be a seamless experience that enhances our customer satisfaction and encourages further purchases. By focusing on clarity, ease of use, and transparency, we can ensure gift cards are truly delightful for both recipients and the store.
Challenge:
In today's fast-paced world, people crave quick and convenient food pickup options. However, the existing app lacked seamless mobile ordering integration, forcing users to navigate a clunky website or call restaurants directly. This resulted in frustration, lost time, and missed lunch breaks.
My Role:
As a UX Designer, I was responsible for redesigning the user interface, crafting the user flow, integrating new features. I focused on creating a mobile app that was:
Intuitive and easy to use: Streamlining navigation for quick ordering, regardless of user experience level.
Highly personalized: Recommending dishes based on preferences and past orders.
Visually appealing and engaging: Creating a visually pleasing and interactive interface that motivates exploration.
Solution:
Here are some key design decisions I implemented:
Revamped navigation: Implemented a bottom bar with clear icons and categories for faster browsing.
Smart search: Integrated a refined search function with predictive text and filters for dietary needs and cuisine types.
Personalized recommendations: Developed an algorithm that learns user preferences and suggests relevant dishes based on previous orders and current trends.
Seamless checkout: Introduced express checkout options and saved payment methods for quicker ordering.
Engaging visuals: Incorporated high-quality food photos and user-generated content to stimulate appetite and trust.
Impact:
Positive user feedback: Users praised the app's intuitive design, personalized recommendations, and visually appealing interface.
Key Learnings:
Deepened my understanding of user-centered design principles and the importance of iterative testing.
Honed my skills in mobile ordering and checking out.
Learned the value of data-driven decision making and adapting based on user feedback.
Mapping user flow and aligning screens for a smooth and engaging experience.
After solidifying the user journey through workshops and testing, we began crafting detailed wireframes, ensuring each screen served its purpose within the overall flow. With a clear information hierarchy established, we then moved on to creating high-fidelity mockups, bringing the design to life with interactive elements to further refine the user experience.
Design to Development Handover
After finalizing the design and interaction flow, we assembled a comprehensive handoff package for developers. Following our collaborative handoff meeting, where we presented our design rationale and addressed initial questions, the detailed documentation ensures clarity and empowers developers to confidently proceed. We provide interactive prototypes showcasing functionality and address potential edge cases through thorough documentation covering all 'what-if' scenarios. This meticulous approach minimizes future questions and fosters a smooth development process.
