Sketches
ACN requested for their logo to be changed but they wanted to keep the same concept behind it. Here are a few of the sketches I did before finalizing it down to one logo. I wanted to still incorporate the Arizona state image so I decided to use the Arizona flag and put it within the AZ state outline. Instead of having a star, I replaced it with the marijuana leaf since their website is based on cannabis news around Arizona.
Before and after
Here is the image of their previous logo they were using and next to it is the new finalized logo.
MOCK-UP
Here are a few examples of stationary they could possibly use. We wanted to do a mock-up of how it would look on letters and business cards.