“People ignore design that ignores people.”
Designing the Global Risk Underwriting system for loans, insurance, and investments. Collaborated with stakeholders to identify pain points and improve the user experience, working closely with developers to ensure smooth implementation. Conducted user testing sessions and documented insights to refine and enhance the user experience.
Created three different mobile applications to help owners and operators increase productivity, profitability and customer satisfaction with solutions exclusively designed for the self storage industry.
• Created a style guide for the company's branding, which ensured consistency across all touch points.
•Developed a library of UI components that could be reused across different projects.
Created a collective intelligence platform to deliver consistent, predictable, automatically optimizable interactions at each point in the customer journey, at unlimited scale.
• Developed a user-centered design strategy that ensures the website is easy to use and navigate.
Headed end-to-end program management, successfully launching a new product on time and within budget.
• Built a design platform that serves 3,500 convenience stores and 1M+ users, increased user engagement and voted as "Best Loyalty Program" and "Top Ranking in Convenience Apps."
• Collaborated with customers and cross-functional teams to create a product that met the needs of both users and stakeholders.
Headed end-to-end program management, successfully launching a new product on time and within budget.
• Built a design platform that serves 3,500 convenience stores and 1M+ users, increased user engagement and voted as "Best Loyalty Program" and "Top Ranking in Convenience Apps."
• Collaborated with customers and cross-functional teams to create a product that met the needs of both users and stakeholders.
I provide diverse services aimed at helping your brand flourish in today's fast-evolving environment.
I specialize in creating digital products that deliver meaningful user experiences. By combining user research, interaction design, and strategic thinking, I craft solutions that meet both user needs and business goals. For this project, I designed a branded app experience that engaged convenience store customers through personalized rewards, interactive features, and seamless usability, driving customer loyalty and retention.
I craft cohesive brand experiences that tell a story and build meaningful connections. By blending strategy with design, I create visual identities that resonate across digital platforms. From logo development to color palettes and typography, my focus is on ensuring every brand element reflects its core values while enhancing user engagement.
Building functional websites, mobile apps, and automated workflows without writing traditional code. I leverage powerful no-code platforms to rapidly bring ideas to life, making it easier for businesses to create digital solutions without extensive technical resources.
My goal is to drive innovation, enabling businesses to succeed in a visually vibrant world.
